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Welcome to gruniverse.You hold the North Star. We walk the path with you.

3 principal consultants and their grusters, the AI agents, from diagnosis to execution.

Who we serve

Founders who know the how, and want a small team that owns it, the agentic way.

Sounds like you?

  • The plan is written. You want people who run it as if it were theirs.
  • You don’t want an agency queue. You want three senior people who know your business by name.
  • You know the numbers that matter. You want a partner who answers for them.

Get there faster, with better advice

Senior people who have done the work, with our grusters doing the reading and the legwork.

Reach your goals, on your own path

Your North Star and your pace. The plan is built around your business, never a template.

A partner who answers for the work

From consulting to execution, in-house. We own the outcome with you.

Find your lead

Three quick questions, under a minute. Your answers stay in this browser.

What are you building?

Pick the one closest to you.

Where are you on your path?

Pick the stage that sounds most like today.

What do you need most?

Pick as many as fit.

Your lead, your audit, your brief

Answer the questions above, or book an intro call and tell us in your own words.

Three leads. One package.

All three of us serve every founder. Your lead is the person you work with, from the intro call to Week 0 and after. Turn a card to see what each one brings.

Sudharshanan Nadhamuni

Sudharshanan Nadhamuni

Co-founder, Principal Consultant

For founders building on culture, heritage, Vedic wisdom and spirituality

“I meet your subject with reverence, and your audience with numbers.”

Sudharshanan’s story
Dona Dey

Dona Dey

Co-founder, Principal Consultant

For earth-first founders, who build for the planet

“Say the truth, kindly.”

Dona’s story
Shaktik

Shaktik

Head of Client Principal

For every other founder ready to grow

“A guide from zero to one.”

Shaktik’s story

From the first hello to Week 0, you always know the next step.

Diagnose

Where you stand today: search, AI search, website, content, social and reputation.

Chart

The plan to your North Star: 30 days in detail, 90 days ahead, 180 days thought out.

Walk

Together, from consulting to execution, in-house. We answer for the outcome.

  1. Intro read

    Before we write to you, we read your profile and your brand.

  2. Conversation

    One to one, on LinkedIn, WhatsApp or a call.

  3. Intro call on Google Meet

    Who we are, what you need, discovery. 30 minutes.

  4. Audit

    Light, Detailed or Full. Waived if you say yes to the engagement.

  5. Walk-through on Google Meet

    Your lead takes you through what we found.

  6. Plan and SOW

    The plan to your North Star, then the SOW.

  7. Week 0

    Access, then the first 30 days begin.

Once we start: one call to open the day, one call to close it, and a feedback loop every two hours to keep the momentum.

Book an intro call

One package. The price, before you ask.

The price rises with the need of the hour: your time with us, 1-1s and pace.

From ₹1,00,000 a month + 18% GST Outside India: from USD 2,500 a month, no GST

We take on four founders at a time. 4 of 4 places open.

In the package

  • Everything digital, from strategy to execution
  • 1-1s with the founders
  • Performance marketing and paid lead generation
  • Full-funnel optimisation
  • Search, AI search, website, content, social, reputation, growth engines and systems
  • Four to five strategic posts for the need of the hour, posted and promoted

Not in it

  • Offline work
  • Influencers
  • Volume posting

Start with an audit

A person on the team checks and sends every audit. The fee is waived if you say yes to the engagement.

  • Light₹5,000 + 18% GSTOutside India: USD 100Is there a problem worth fixing, and where?
  • Detailed₹15,000 + 18% GSTOutside India: USD 225What to fix, and in what order.
  • Full₹20,000 + 18% GSTOutside India: USD 300The 90-day plan, ready to run with us or anyone.

Who we have walked with

Founders and teams who trusted us with their path. Their stories follow, each told with their own numbers.

  • TruckBill
  • EnerMAN
  • Snail It
  • Auric Cosmo
  • NITKSAA
  • Uruvana Wellness
  • Manasthala
  • Kriti Mathur
  • UltraLesson
  • Arythmatic
  • AskMeIdentity
  • Spirited Compass
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The challenge

Shown once the client agrees in writing.

What we did

Told as the work happened, with the client’s numbers.

The outcome

Measured against a stated benchmark.

Case study placeholder

The challenge

Shown once the client agrees in writing.

What we did

Told as the work happened, with the client’s numbers.

The outcome

Measured against a stated benchmark.

30 minutes. An honest conversation.

If we are the right fit, you will feel it. If we are not, you will know it, and we will point you to someone good.

Book an intro call

Not ready yet? Start with the Light audit: ₹5,000 + 18% GST